It is of course wonderful to be writing this second edition of my first book. The first edition, has many clients will remember, was written when we where a much smaller organisation operating for a small pool of clients in South Africa, Australia, Britain and the North Eastern USA. There have of course been significant changes since then. We are of course, no longer the same agency we were. Annas AgencyВ® is now a thriving commercial enterprise. We are no longer the small agency we once were.
In 2003 USB commissioned a case study to understand our success in the market. They identified many reasons why we are so successful, but the main reason is clear Superior customer service at all times”. If you visit our Investor relations and look at the section on brand guidelines, it is easy to see that we live by this simple premise. We believe, if it not helping the customer, we will not doing it. The other critical success factors highlighted in the study include:
We are recognised around the world the world as experts in this industry. We the only agency continuously working with elite law enforcement agencies to police this industry and protect consumers
In the case of South Africa, we striving to draft legislation which will protect clients and isolate fraudulent agencies Superior customer care at all timesв we are the only agency to operate along a code of conduct and offer full refunds to customers. We received three awards in 2003; the Brent Award for Customer Care, the Strategos.com Ethics in Business Award and the ARMA Agency of the Year award.
Owners of the Miss Russia World event thereby giving us access to the most beautiful and sought-after Russian women in the world. This international beauty spectacular will be broadcast worldwide from the Lost City at Sun City in South Africa. The winner will go on to represent various charitable causes in the CIS Investor Relations We manage our business as a business. Our investor relationsв page gives investors and potential investors access to key performance data. Our annual results are audited.
Brand Equity The Anna Reddybrand name is associated with names such as NYC6th, Feminin, McCarthy Group and Trinity Entertainment. Our brand is managed via strict brand guidelines.
Strong customer focused western management team including, a former management consultant from one of the worlds largest consulting firms, a former executive from one of the worlds largest oil companies, a successful entrepreneur in the fields of strategy and energy, and a professional Russian singer and pianist.
Co-founders of the Association of Russian Marriage Agencies (ARMA) a globally recognised authority on regulating the Russian Marriage agency industry. ARMA provides guidelines for all members agencies and is the ONLY such association. All members operate along a code of conduct which protects customers.
Founder of the Anti-Trafficking-Movement a movement, which educates women about the dangers of dealing with un-ethical agencies and the potential dangers thereof. This movement strives to introduce sought-after women to sincere men from around the world.
Reality TV в In collaboration with Trinity Entertainment, a new reality will be launched in the summer of 2004 which will follow one man has he tries to find his destiny in Russia. If the man is successful winning the heart of his women, the will receive a designer wedding, house in the state of their choice and a car. The event is fully sponsored. The show will be broadcast live both on satellite and via the web.
Diary of Natalia Smirnova Natalia is an actual woman in our catalogue. Everyday she sends us a copy of her diary, which we publish on our site. Every week, our resident psychologist provides commentary about the diary. This gives clients an unparalleled understanding to what Russian women need, want and feel during this process.
Marriage Support в We provide marriage support in the form of wedding advice, free recipes for women and wedding planning services.
Media Relations
We are the only agency to have developed a detailed understanding of the Russian Marriage Agency industry via a series of commissioned studies. Our research is used by most major government and media departments Cleary our organisation has grown very large. However I still manage the most important part of the company - customer care. The other principals manage the other parts of the business, but to me, customer care is our organisation. I learned this from the famous Sam Walton. He believed that no matter how successful one becomes, ONE MUST ALWAYS KEEP THE CLOSEST POSSIBLE CONTACT WITH OUR CLIENTS. Raymond Ackermann also said the same thing in his famous book. It is true. I do not believe in hiring people to answer phones. There is nothing more important than speaking to a customer.
In 2003 USB commissioned a case study to understand our success in the market. They identified many reasons why we are so successful, but the main reason is clear Superior customer service at all times”. If you visit our Investor relations and look at the section on brand guidelines, it is easy to see that we live by this simple premise. We believe, if it not helping the customer, we will not doing it. The other critical success factors highlighted in the study include:
We are recognised around the world the world as experts in this industry. We the only agency continuously working with elite law enforcement agencies to police this industry and protect consumers
In the case of South Africa, we striving to draft legislation which will protect clients and isolate fraudulent agencies Superior customer care at all timesв we are the only agency to operate along a code of conduct and offer full refunds to customers. We received three awards in 2003; the Brent Award for Customer Care, the Strategos.com Ethics in Business Award and the ARMA Agency of the Year award.
Owners of the Miss Russia World event thereby giving us access to the most beautiful and sought-after Russian women in the world. This international beauty spectacular will be broadcast worldwide from the Lost City at Sun City in South Africa. The winner will go on to represent various charitable causes in the CIS Investor Relations We manage our business as a business. Our investor relationsв page gives investors and potential investors access to key performance data. Our annual results are audited.
Brand Equity The Anna Reddybrand name is associated with names such as NYC6th, Feminin, McCarthy Group and Trinity Entertainment. Our brand is managed via strict brand guidelines.
Strong customer focused western management team including, a former management consultant from one of the worlds largest consulting firms, a former executive from one of the worlds largest oil companies, a successful entrepreneur in the fields of strategy and energy, and a professional Russian singer and pianist.
Co-founders of the Association of Russian Marriage Agencies (ARMA) a globally recognised authority on regulating the Russian Marriage agency industry. ARMA provides guidelines for all members agencies and is the ONLY such association. All members operate along a code of conduct which protects customers.
Founder of the Anti-Trafficking-Movement a movement, which educates women about the dangers of dealing with un-ethical agencies and the potential dangers thereof. This movement strives to introduce sought-after women to sincere men from around the world.
Reality TV в In collaboration with Trinity Entertainment, a new reality will be launched in the summer of 2004 which will follow one man has he tries to find his destiny in Russia. If the man is successful winning the heart of his women, the will receive a designer wedding, house in the state of their choice and a car. The event is fully sponsored. The show will be broadcast live both on satellite and via the web.
Diary of Natalia Smirnova Natalia is an actual woman in our catalogue. Everyday she sends us a copy of her diary, which we publish on our site. Every week, our resident psychologist provides commentary about the diary. This gives clients an unparalleled understanding to what Russian women need, want and feel during this process.
Marriage Support в We provide marriage support in the form of wedding advice, free recipes for women and wedding planning services.
Media Relations
We are the only agency to have developed a detailed understanding of the Russian Marriage Agency industry via a series of commissioned studies. Our research is used by most major government and media departments Cleary our organisation has grown very large. However I still manage the most important part of the company - customer care. The other principals manage the other parts of the business, but to me, customer care is our organisation. I learned this from the famous Sam Walton. He believed that no matter how successful one becomes, ONE MUST ALWAYS KEEP THE CLOSEST POSSIBLE CONTACT WITH OUR CLIENTS. Raymond Ackermann also said the same thing in his famous book. It is true. I do not believe in hiring people to answer phones. There is nothing more important than speaking to a customer.
Posts
No comments:
Post a Comment